Receipts: every change, logged.

Removed 50 thin location pages that were holding the whole site back in Google

• Deleted 50 near-identical town pages that Google was treating as low-quality content, blocking the rest of the site from being indexed properly
• Rewrote how all 5 city pages appear in Google results with real proof points: number of sites delivered, Google rating, case study result, and phone number
• Turned off paid ads: £57 spent with no enquiries meant the budget was better preserved for organic work
• Resubmitted the sitemap to Google with a cleaner, leaner site structure

Result: Site went from 113 pages to 64. Three previously hidden blog posts appeared in Google this month and are now bringing in visitors. The cleaner site gives Google fewer reasons to ignore us.

Rewrote our SEO guide for Wiltshire businesses and connected more of the site together

• Rewrote the SEO for Wiltshire guide with specific costs, town-by-town advice for 9 Wiltshire towns, and a practical 5-minute test for checking whether your SEO provider is delivering
• Updated the page title and description to match what Wiltshire business owners actually search for
• Linked our ranking blog posts to newer pages to help Google find them faster
• Submitted the updated sitemap to Google so the rewritten guide gets picked up

Result: Three previously hidden blog posts appeared in Google this month and started sending visitors: the Swindon web design guide, the Bristol cost guide, and the Wiltshire designer comparison. 31 real enquiries came through the website in the last 28 days from organic visitors.

Tightened advertising targeting after auditing where the budget was actually going

• Audited every running advert, including those in paused campaigns that could be switched back on. Found one live advert that was still showing fixed prices after our rule change that removed website prices from all materials. Paused it immediately.
• Discovered that the Swindon campaign was matching searches from London, Kent, Cheltenham, and other towns up to a hundred miles away, plus searches for completely unrelated website builder tools. The ad group meant to catch local Swindon intent had no location words in its search terms, so it was showing to anyone searching for website-related help anywhere in the country. Paused all six of those search terms.
• Added 34 blocked terms to the Swindon campaign and 27 to the Wiltshire campaign, covering irrelevant towns, competing website platforms, and terms that would never become a paying client. Every pound of the £20 daily budget now only reaches searches from people looking for web design in Swindon or Wiltshire.
• Removed a duplicate conversion entry that was splitting the lead count. The get-quote form is now the primary action being tracked, giving a single clear count of real enquiries.

Result: Since the campaigns started, £57 had been spent for 6 clicks and no enquiries, with most of the budget wasted on irrelevant searches. The tightened targeting means every future click comes from a real local prospect. We expect to see the first tracked enquiry within the next three weeks.

Rewrote how all five city pages appear in Google results, and connected the SEO page to Wiltshire searches

• Rewrote the search result titles for Oxford, Bristol, Bath, Swindon and Wiltshire pages to focus on what visitors actually want: getting found on Google, getting a free review, and getting a clear quote. The old titles said "Custom-Coded, No Templates" which told searchers nothing about what the page offered. The new titles are benefit-led and match what competitors who rank well actually use.
• Updated the descriptions Google shows beneath each result to include location-specific details, 14-day delivery, and a clear call to action for each city.
• Linked the Wiltshire page to the full SEO services page, so the 400-plus people searching for SEO help in Wiltshire each month are directed to the right page rather than the general web design page.
• Resubmitted the site map so Google processes the recent navigation change that made the SEO page reachable from every page on the site.

Result: Oxford page alone receives over 900 monthly impressions at position 12 with zero clicks. The new title is designed to change that. We will measure the click-through rate across all five city pages in the next few data windows.

Indexing investigation: told Google to re-read the site map, and made every new page easier to discover

• Ran a full check on seven pages that had not yet appeared in Google results: the Growth Plan, the free website audit tool, the SEO services page, the tradesmen page, and three trade-specific pricing calculator pages (landscapers, awnings, balustrades). All seven pages are built correctly, load fast, and return the right response codes.
• Resubmitted the site map to Google Search Console so search engines know about every new page immediately, rather than waiting for a routine crawl.
• Updated the site summary file that search engines and AI tools read, so it now lists the Growth Plan, free audit, and all three trade calculator pages alongside the existing pages.
• Added a link to the SEO page in the main navigation bar, so it can be reached from every page on the site and search engines treat it as a full section of the site rather than a standalone page.
• Fixed a sentence in how the SEO page appears when shared on social media that had an editing mistake in it.

New SEO page published, and how Google shows our pages overhauled

• Built a dedicated SEO services page explaining how search engine optimisation is built into every website from the first line of code. Included current verified rankings, a case study of bbqpods.uk reaching number 1 in 8 weeks, and pricing for ongoing support through the Growth Plan.
• Overhauled how the Oxford, Bristol and Wiltshire pages appear in Google results. Each now shows clear quote-first messaging, delivery timing (14 days), and clearer descriptions so searchers know exactly what they will find before they click.
• Switched the Wiltshire page to put SEO first in how Google displays it, addressing the 400 people per month searching for SEO help in Wiltshire who were seeing a web design headline instead.

New page for the trades, and nine broken links repaired

• Published a dedicated page for tradespeople and home improvement companies, built around how homeowners actually choose a trade and timed for the January quote season.
• Found nine local pages linking to pages that did not exist, sending visitors to dead ends: all nine now link only to real pages.
• Cleaned up tracking clutter on local page links that was muddying our records of where visitors really come from.

Quote journey fixed at the exact step where people were leaving

• Studied real visitor behaviour on our quote questionnaire: four people in a row answered every question, but only one left their details at the final step.
• Fixed that final step: the button now says exactly what you get (a fixed-price quote), the progress counter now shows you are on the last step, and the small print now promises no sales calls.
• Changed 21 buttons across five of our location pages to the wording that performs best on the homepage.

Result: Three of four interested visitors were walking away at that step. The fixes target that exact moment.

Wiltshire page rewritten to match what searchers actually want

• Our Wiltshire page appeared 375 times around position 6 on Google for SEO searches but earned no clicks, because its listing never mentioned SEO. Rewrote the listing and added a dedicated SEO section to the page.
• Fixed four small copy errors on the same page, including a duplicated sentence and a cut-off button label.
• Replaced a weak FAQ on the Oxford page and published a new WordPress web design guide for Oxford businesses.

Enquiry counting fixed and a new page built for fitting searches

• Real enquiries were arriving by email and WhatsApp but none were being counted. Every email, phone and WhatsApp click on the site is now recorded, so we can see exactly which pages earn enquiries.
• Searchers kept typing the phrase "supply and fit"; the site never used those words anywhere. Added them where it matters.
• Built a new page for balustrade fixing and fitting searches: over 110 search appearances in the last month had no dedicated page to land on.

Result: The bespoke staircase page has climbed from position 17 to 12 on Google across three consecutive check-ins.

Homepage and Swindon page untangled so they stop competing

• Our homepage and our Swindon page were fighting each other for the same Google searches, holding both back. The homepage now targets what we do; the Swindon page now owns where we do it.
• Linked three older articles to the Swindon page to strengthen it.
• Tightened our advertising so spend only reaches searches in Swindon and Wiltshire. It had been running UK-wide.
• Published a new guide to choosing web design in Swindon.

New building regulations page and a product page climbing fast

• Searches about balustrade building regulations kept appearing with no page to answer them. Built a dedicated regulations page.
• Reviewed every search term the site ranks for and reset the plan for the next fortnight.

Result: A product page rewritten earlier in the month jumped from position 15 to 11 on Google, and the staircase pages improved for the second check-in running.

Bath listing rewritten and a Bristol pricing guide published

• Rewrote how our Bath page appears in Google results, using the same pattern that had already moved the Oxford page.
• Published a straight-answer guide to web design costs in Bristol.
• Linked three older articles to the Swindon page so Google treats it as the hub it should be.

First Swindon click, and a pricing guide already earning views

• Rewrote the Oxford page title to lead with delivery speed instead of a star rating.
• Published a plain-English guide to SEO for Wiltshire businesses.

Result: The Swindon page earned its first ever Google click, and the cost guide published two days earlier was already appearing in results around position 9.

Dead ends removed from the enquiry journey

• Removed a booking widget that was stopping visitors from finishing their enquiry.
• Every article on the site now points to one single enquiry route instead of a mix of three.
• Standardised button wording across the site so every page makes the same clear ask.

Services page given a way to say yes

• Our services page had no button at the top: visitors read it and left with nothing to click. Added one.
• Corrected an out-of-date delivery claim so every page says the same thing: 14 days.
• Pointed every button on the page at the same enquiry route.

Three city pages jump more than 20 places each

• Published a guide to what a website should cost in Swindon.
• Added links from three articles to the Swindon page to stop the homepage crowding it out of results.

Result: The listing rewrites from the previous check-in moved our Bath page up 23 places on Google, Oxford up 26 and Bristol up 25.

Google listings rewritten and enquiry counting switched on

• Rewrote how our Oxford and Bath pages appear in Google results: cut an unearned claim, led with ownership and fixed pricing.
• Switched on proper enquiry counting so every submitted enquiry is recorded and nothing gets lost.
• Published a guide to choosing a web designer in Wiltshire.

New installation guide lands straight on page one

• Published a buyer guide to bespoke glass staircases, targeting searches the product pages were only half-catching.
• Verified the previous fortnight of changes against fresh Google data before planning the next.

Result: The installation guide published ten days earlier was shown 651 times on Google in its first eight days, landing on page one at position 8: the strongest new-page start recorded on this site.

Broken forwarding fixed and a full installation guide published

• Found eight old article addresses forwarding visitors (and Google) to pages that no longer existed: over 1,500 monthly search appearances were hitting dead ends. All eight now land on the right pages.
• Published a complete glass balustrade installation guide covering costs, regulations and the questions buyers ask most.
• Rewrote the pricing article listing to lead with a real price: searchers were seeing it 2,000 times a month and barely clicking.