Receipts: every change, logged.

New page for the trades, and nine broken links repaired

• Published a dedicated page for tradespeople and home improvement companies, built around how homeowners actually choose a trade and timed for the January quote season.
• Found nine local pages linking to pages that did not exist, sending visitors to dead ends: all nine now link only to real pages.
• Cleaned up tracking clutter on local page links that was muddying our records of where visitors really come from.

Quote journey fixed at the exact step where people were leaving

• Studied real visitor behaviour on our quote questionnaire: four people in a row answered every question, but only one left their details at the final step.
• Fixed that final step: the button now says exactly what you get (a fixed-price quote), the progress counter now shows you are on the last step, and the small print now promises no sales calls.
• Changed 21 buttons across five of our location pages to the wording that performs best on the homepage.

Result: Three of four interested visitors were walking away at that step. The fixes target that exact moment.

Wiltshire page rewritten to match what searchers actually want

• Our Wiltshire page appeared 375 times around position 6 on Google for SEO searches but earned no clicks, because its listing never mentioned SEO. Rewrote the listing and added a dedicated SEO section to the page.
• Fixed four small copy errors on the same page, including a duplicated sentence and a cut-off button label.
• Replaced a weak FAQ on the Oxford page and published a new WordPress web design guide for Oxford businesses.

Enquiry counting fixed and a new page built for fitting searches

• Real enquiries were arriving by email and WhatsApp but none were being counted. Every email, phone and WhatsApp click on the site is now recorded, so we can see exactly which pages earn enquiries.
• Searchers kept typing the phrase "supply and fit"; the site never used those words anywhere. Added them where it matters.
• Built a new page for balustrade fixing and fitting searches: over 110 search appearances in the last month had no dedicated page to land on.

Result: The bespoke staircase page has climbed from position 17 to 12 on Google across three consecutive check-ins.

Homepage and Swindon page untangled so they stop competing

• Our homepage and our Swindon page were fighting each other for the same Google searches, holding both back. The homepage now targets what we do; the Swindon page now owns where we do it.
• Linked three older articles to the Swindon page to strengthen it.
• Tightened our advertising so spend only reaches searches in Swindon and Wiltshire. It had been running UK-wide.
• Published a new guide to choosing web design in Swindon.

New building regulations page and a product page climbing fast

• Searches about balustrade building regulations kept appearing with no page to answer them. Built a dedicated regulations page.
• Reviewed every search term the site ranks for and reset the plan for the next fortnight.

Result: A product page rewritten earlier in the month jumped from position 15 to 11 on Google, and the staircase pages improved for the second check-in running.

Bath listing rewritten and a Bristol pricing guide published

• Rewrote how our Bath page appears in Google results, using the same pattern that had already moved the Oxford page.
• Published a straight-answer guide to web design costs in Bristol.
• Linked three older articles to the Swindon page so Google treats it as the hub it should be.

First Swindon click, and a pricing guide already earning views

• Rewrote the Oxford page title to lead with delivery speed instead of a star rating.
• Published a plain-English guide to SEO for Wiltshire businesses.

Result: The Swindon page earned its first ever Google click, and the cost guide published two days earlier was already appearing in results around position 9.

Dead ends removed from the enquiry journey

• Removed a booking widget that was stopping visitors from finishing their enquiry.
• Every article on the site now points to one single enquiry route instead of a mix of three.
• Standardised button wording across the site so every page makes the same clear ask.

Services page given a way to say yes

• Our services page had no button at the top: visitors read it and left with nothing to click. Added one.
• Corrected an out-of-date delivery claim so every page says the same thing: 14 days.
• Pointed every button on the page at the same enquiry route.

Three city pages jump more than 20 places each

• Published a guide to what a website should cost in Swindon.
• Added links from three articles to the Swindon page to stop the homepage crowding it out of results.

Result: The listing rewrites from the previous check-in moved our Bath page up 23 places on Google, Oxford up 26 and Bristol up 25.

Google listings rewritten and enquiry counting switched on

• Rewrote how our Oxford and Bath pages appear in Google results: cut an unearned claim, led with ownership and fixed pricing.
• Switched on proper enquiry counting so every submitted enquiry is recorded and nothing gets lost.
• Published a guide to choosing a web designer in Wiltshire.

New installation guide lands straight on page one

• Published a buyer guide to bespoke glass staircases, targeting searches the product pages were only half-catching.
• Verified the previous fortnight of changes against fresh Google data before planning the next.

Result: The installation guide published ten days earlier was shown 651 times on Google in its first eight days, landing on page one at position 8: the strongest new-page start recorded on this site.

Broken forwarding fixed and a full installation guide published

• Found eight old article addresses forwarding visitors (and Google) to pages that no longer existed: over 1,500 monthly search appearances were hitting dead ends. All eight now land on the right pages.
• Published a complete glass balustrade installation guide covering costs, regulations and the questions buyers ask most.
• Rewrote the pricing article listing to lead with a real price: searchers were seeing it 2,000 times a month and barely clicking.