What Is a Quiz Funnel?

You've got a website. It looks fine. But the enquiries aren't coming in. Sound familiar? The problem almost certainly isn't your business, your pricing, or even your website design. It's your contact form. And the solution is something most UK small businesses have never heard of: a quiz funnel.

Quiz funnels convert at 15–28%, compared to the 2–5% you're getting from a traditional contact form. That's not a marginal improvement. That's 6x more enquiries from the same traffic. Let's explain exactly what a quiz funnel is, why it works, and how it fits into your website.

What Is a Quiz Funnel?

A quiz funnel replaces your contact form with a guided, interactive experience. Instead of presenting visitors with a wall of empty fields and a “Submit” button, you walk them through a short series of questions — one at a time — that feel more like a conversation than a form.

Think of it like this: a contact form is a clipboard shoved in someone's face. A quiz funnel is a friendly conversation where you ask “What are you looking for?”, “What's your budget?”, and “When do you need it?” — one question at a time, with simple tap-to-select answers.

The visitor answers a few quick questions, provides their name and contact details at the end, and receives a personalised result. You receive a qualified lead with context about exactly what they need. Everyone wins.

Why Contact Forms Fail

Before we go further into quiz funnels, let's talk about why the thing you're currently using doesn't work. We've covered this in depth in our full breakdown of why contact forms fail, but here's the summary:

• Too many fields. Every additional form field reduces completion rates by roughly 30%. A typical contact form with name, email, phone, company, message, and a dropdown has six fields. That's five too many.
• They feel like a chore. Nobody wakes up excited to fill in a contact form. It's a transaction, not an experience. People avoid transactions unless they're already highly motivated.
• No engagement. A contact form is static. It sits there, waiting. There's no interaction, no feedback, no sense of progress. The visitor has to do all the work.
• Mobile is painful. Try filling in a six-field form on a phone screen. Scrolling, zooming, autocorrect fighting you on every keystroke. 61% of your traffic is mobile, and most contact forms are miserable on small screens.
• Anxiety. “We'll get back to you soon” — when is soon? What happens next? Am I going to get spammed? The uncertainty stops people from hitting submit.

The result: 95–98% of your visitors leave without making contact. That's not your website failing to attract people. That's your contact method pushing them away.

Why Quiz Funnels Work (The Psychology)

Quiz funnels aren't a gimmick. They work because they're built on well-established behavioural psychology principles:

One Question at a Time

Instead of overwhelming someone with six empty fields, you show them one simple question with pre-written answer options they can tap. The cognitive load drops dramatically. Each step feels effortless.

It Feels Like a Conversation

“What type of project are you looking for?” “When do you need it done?” “What's your budget range?” These feel natural, not transactional. The visitor is being guided, not interrogated. It mirrors the experience of walking into a shop and having someone ask how they can help.

Progress Bar and Momentum

A visual progress bar shows how close they are to finishing. Once someone is 60% through, the psychological cost of abandoning is higher than the cost of finishing. This is the “sunk cost” effect working in your favour. They've already invested time, and the finish line is in sight.

Micro-Commitments

Each tap is a tiny commitment. And research consistently shows that people who make small commitments are far more likely to make larger ones. By the time they reach the contact details screen, they've already said “yes” four or five times. The final step — providing their name and email — feels like a natural continuation, not a big ask.

The Numbers: Quiz Funnel vs Contact Form

The difference is staggering. And it's not because you're tricking anyone. It's because you're removing friction. The people who complete a quiz funnel were already interested — you just made it easy for them to take the next step instead of blocking them with a form they couldn't be bothered to fill in.

How Quiz Funnels Work on Simple Day Websites

Every Simple Day website includes a custom-built quiz funnel as standard. Here's how ours work:

1. Hero screen: A clear headline and a single call-to-action button. No distractions, no navigation. The visitor knows exactly what they're about to do.
2. 4 questions: Simple, tap-to-answer questions tailored to your business. What service do they need? What's their timeline? What's their budget range? Each question auto-advances to the next — no “next” button needed.
3. Contact capture: By this point, they've invested time and want their result. We ask for name, email, and phone — with social proof (reviews, stats) visible right alongside the form to build trust at the point of anxiety.
4. Personalised result: They get a tailored response based on their answers, plus the option to book a call directly. You get a fully qualified lead with context about exactly what they want.

The whole thing takes 60 seconds or less. It works beautifully on mobile (tap only, no typing until the very end). And because we build it with bespoke code — not a third-party plugin — it loads instantly and matches your brand perfectly.

Want to see one in action? Try our live quiz funnel — it's the same experience your customers would get. Takes 60 seconds.

Industries That Benefit Most From Quiz Funnels

Quiz funnels work across almost any service-based business, but they're particularly effective for:

• Tradespeople (plumbers, electricians, builders, landscapers) — “What type of job do you need?” qualifies the lead before you even pick up the phone.
• Professional services (accountants, solicitors, financial advisers) — “What stage is your business at?” helps you tailor the conversation.
• Health and wellness (personal trainers, clinics, therapists) — “What's your main goal?” creates instant rapport.
• Home improvement (kitchens, bathrooms, extensions, garden rooms) — “What's your budget range?” filters tyre-kickers from serious buyers.
• Creative services (photographers, designers, videographers) — “What type of shoot are you looking for?” sets expectations upfront.
• Property (estate agents, letting agents, property management) — “Are you looking to buy, sell, or rent?” routes enquiries instantly.

The common thread? Any business where the customer has a specific need and you want to understand that need before the first conversation. Quiz funnels do the qualification work your contact form never could.

The Cost of Not Switching

Let's put this in real terms. If your website gets 500 visitors per month:

• A contact form at 3% = 15 enquiries per month
• A quiz funnel at 18% = 90 enquiries per month
• Difference: 75 extra enquiries every month
• If your average job is worth £500, and you close 25% of enquiries…
• That's £9,375 in additional monthly revenue
• Or £112,500 per year — from the same traffic

You don't need more traffic. You don't need to spend more on ads. You just need to stop losing the visitors you already have.

How to Get a Quiz Funnel for Your Business

Every Simple Day website comes with a bespoke quiz funnel built in — designed specifically for your business, your services, and your ideal customers. It's not a plugin. It's not a third-party embed. It's custom code, built to convert, and included in the £2,995 price.

If you already have a website and just want a funnel added, visit our funnels page to learn about standalone options.

Ready to see the difference? Try our 60-second quiz — experience exactly what your customers would experience, and we'll show you what we'd build for your business.